I don’t want to market every property.

There, I’ve said it. It’s a bit of a statement I know – in a world where every estate agent will tell you that they ‘want’ your property (without even knowing about you, your property, your own needs and your own timescales).

Sometimes it takes experience to say, NO. Perhaps the prospective seller does not ‘value’ the extra services a company like Mansbridge Balment offers and simply wants the lowest fee, the vendors expectations on price are too high or on odd occasions we feel that we simply could not work together with the vendor – sometimes the right decision for both parties is to not get involved in a ‘partnership’ at all.

And that’s what selling a home is – a ‘partnership’ – one where the Seller does their part and the Estate Agent does theirs. A lot of people forget that.

When I first started out valuing property for a different company (many years ago) I was told about the 3 point triangle rule – (1) Great property at the right price 2) Realistic vendors 3) Good fee for the services the company offers). As a valuer if you could get two out of the three points ticked, then you took the instruction.

It seemed a simple premise to begin with but actually, my early days as a valuer came with it a lot of pressure to win a listing and I’ll be honest enough to say that I took on a few properties that I should’ve steered clear of. Hindsight and experience now shows that it would’ve been so much better and easier, to stay truer to those three points. I can blame some of my early mistakes on enthusiasm of course but those three key valuing points are perhaps more strongly relevant than ever.

As I write, the market is property scarce, meaning the possibility that properties try over optimistic prices just because there are more buyers out there. But buyers are not stupid. Many of these properties linger on the market jumping from one agent to the next until someone stands up and says what is wrong with the property or owner mindset.

It’s a massive generalisation of course, but the people who successfully achieve a sale on their own property to good timescales are those who are straightforward and easy to deal with, those that have honestly looked at pricing and made their own property competitive and those that know the difference between what they pay and what they get.

This is the same if the property is niche or difficult to sell because of its situation, design etc. Most negativity against estate agents is due to having the wrong advice from the outset and subsequently the ‘relationship’ turning sour. In many instances an individual / company have not delivered on what they promised. For myself and other Independent Full Service Estate Agents like us here at Mansbridge Balment, being truthful from the outset is the key to success. Sticking to your own knowledge, experience, comparable Sold properties and ‘common sense’ can mean ‘trust’ is built from the outset and we can get the right price, from the right buyer to the right timescales.

Experience shows that we don’t want every property and we don’t want to ‘help’ everyone. We can then use all our focus on those sellers who see value in what we do when we ‘go above and beyond’ selling their home.

It’s a selling ‘partnership’ with honesty from the outset. It’s Mansbridge Balment.

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Author: Chris Mervyn MNAEA

Chris is a Marketing Professional with over 13 years of industry experience. Having Sold property across SE Cornwall, North and Central areas of Plymouth, he is a fully licensed member of the National Association of Estate Agents. Chris is married with 2 young sons and outside of work coaches rugby at junior level across the region as well as running with local club Tamar Trotters in Saltash, Cornwall.

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