I don’t want to market every property.

There, I’ve said it. It’s a bit of a statement I know – in a world where every estate agent will tell you that they ‘want’ your property (without even knowing about you, your property, your own needs and your own timescales).

Sometimes it takes experience to say, NO. Perhaps the prospective seller does not ‘value’ the extra services a company like Mansbridge Balment offers and simply wants the lowest fee, the vendors expectations on price are too high or on odd occasions we feel that we simply could not work together with the vendor – sometimes the right decision for both parties is to not get involved in a ‘partnership’ at all.

And that’s what selling a home is – a ‘partnership’ – one where the Seller does their part and the Estate Agent does theirs. A lot of people forget that.

When I first started out valuing property for a different company (many years ago) I was told about the 3 point triangle rule – (1) Great property at the right price 2) Realistic vendors 3) Good fee for the services the company offers). As a valuer if you could get two out of the three points ticked, then you took the instruction.

It seemed a simple premise to begin with but actually, my early days as a valuer came with it a lot of pressure to win a listing and I’ll be honest enough to say that I took on a few properties that I should’ve steered clear of. Hindsight and experience now shows that it would’ve been so much better and easier, to stay truer to those three points. I can blame some of my early mistakes on enthusiasm of course but those three key valuing points are perhaps more strongly relevant than ever.

As I write, the market is property scarce, meaning the possibility that properties try over optimistic prices just because there are more buyers out there. But buyers are not stupid. Many of these properties linger on the market jumping from one agent to the next until someone stands up and says what is wrong with the property or owner mindset.

It’s a massive generalisation of course, but the people who successfully achieve a sale on their own property to good timescales are those who are straightforward and easy to deal with, those that have honestly looked at pricing and made their own property competitive and those that know the difference between what they pay and what they get.

This is the same if the property is niche or difficult to sell because of its situation, design etc. Most negativity against estate agents is due to having the wrong advice from the outset and subsequently the ‘relationship’ turning sour. In many instances an individual / company have not delivered on what they promised. For myself and other Independent Full Service Estate Agents like us here at Mansbridge Balment, being truthful from the outset is the key to success. Sticking to your own knowledge, experience, comparable Sold properties and ‘common sense’ can mean ‘trust’ is built from the outset and we can get the right price, from the right buyer to the right timescales.

Experience shows that we don’t want every property and we don’t want to ‘help’ everyone. We can then use all our focus on those sellers who see value in what we do when we ‘go above and beyond’ selling their home.

It’s a selling ‘partnership’ with honesty from the outset. It’s Mansbridge Balment.

When is an ‘Estate Agent’ not an ‘Estate Agent’?

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I’m going to perhaps surprise you. Being an ‘Estate Agent’ is not just about advertising your property and getting someone to offer the right price.

Just 2 years after we opened in Plymouth in 2004, 7500 Estate Agents sold 1.8 million houses nationally. In 2015, the number of agents had boomed to 18000 ‘Agents’ selling the lower figure of 1.2 million houses. Out of those properties Sold in 2015, statistically 95% of houses were sold by a ‘FULL SERVICE HIGH STREET ESTATE AGENT’ like ourselves.

I was speaking to a one such agent the other day about emails coming through on the internet from websites such as Rightmove.co.uk. He had actually been able to drill down information to such an extent that he could state that well over 75% of people that emailed about a specific property – ended up buying a different property with his company.

This is not only a testament to having the right amount of trained staff to be able to ‘sell’ a better suited alternative property, but for me, yet another key indicator of the INCREASINGLY WIDER GAP that is happening within the Industry itself.

You can’t seem to go a couple of weeks without seeing another ‘Agent’ opening up in the City these days. Being established in Plymouth ourselves for almost 15 years, we know how hard it is to be a successful independent business and I don’t have a problem with a new company opening. My irk however is often in the majority of those new companies using the words ‘ESTATE AGENT’, when clearly ‘Sales Agent’ or ‘Advertising Agent’ would be a far clearer reflection of what many offer?

Of course, if you are not offering the FULL SERVICE you should not be paying FULL PRICE – so I understand people choosing to go with low-fee agents. But when they purport to be the same as every other offering it is totally mis-leading. Many have no experienced staff to answer the phone, no knowledge of the local market, no after-sales team in-house you can speak to or visit, No financial and chain checking, no care, no attention, no customer service – no clue..

Whilst many sellers will be happy with what they’ve got for a seemingly low fee (and acceptance that the customer service bar was set at a low level to start off with) – classing differing levels of service etc under the same ‘ESTATE AGENCY’ banner, causes confusion to the general public and dare I say, is a threat against those agents offering the FULL ESTATE AGENCY SERVICE – career ‘ESTATE AGENTS’ like ourselves here at Mansbridge Balment and others in the City.

So, let’s be honest about this. Advertising your property for sale and gaining interest, even an acceptable offer, does not make you an Estate Agent. It is about so much more and all ‘ESTATE AGENTS’ are not the same.

If you are thinking of moving make sure you really delve into the detail of what an agent does for the fee you pay. You’ll find out that not only are there are some strikingly different offerings out there – you’ll also find out that you get what you pay for too.